The Lab



The Coached Lab is open by appointment only. See our available dates and book an appointment.

Our Specialists

Speak with our friendly specialists to learn more about our services and packages.

Sports Scientist, Jim Webster

Jim Webster

Jim Webster is an exercise physiologist at Coached.

Holder of a bachelor’s degree in sports and exercise science, Jim has worked with hundreds of people to optimise the way they train, eat and live.

Passionate about a quantitative approach to exercise, Jim oversees testing in the Coached Lab. With a strong background in strength and conditioning, he loves teaching his clients how the body works and what they can do to get the most from it.

Ben Pulham

Ben Pulham is the founder of Coached, which he started to help people optimise, track and enjoy their training.

His background is in high-performance triathlon, where he represented New Zealand in the ITU World Cup Triathlon Series. His final race as a pro was the Beijing Olympic Trials at the end of 2007.

Since then, Ben has been a sought-after professional coach. He has worked with thousands of athletes and many global brands, including Under Armour, where he is a brand ambassador, Apple, BMW, Cisco, Facebook, Nike, P&G, and Tag Heuer.

Coach, Ben Pulham

Novia Liew

Novia Liew is the Mobility coach at Coached.


With a background teaching Barre and training in long-distance running, Novia brings a unique blend of expertise to her classes, focusing on freedom of movement, balance, and endurance.


Passionate about helping her athletes discover the depths of their movement potential and breakthrough mobility limitations, Novia’s class is all about “tough love” and a “post-release feel-good”.

Girl stretching and smiling

Frequently Asked Questions

Our lab is located centrally at 160 Robinson Road, #03-08, SBF Medical Suites, Singapore 068914.

Please note that we’re open by appointment only so it is best to contact us before coming down.

We are located at 160 Robinson Road, #03-08, SBF Medical Suites.

Parking is available in the following buildings:

  • SBF Center, 160 Robinson Rd, S068914

  • GB Building, 143 Cecil Street, S069542

  • Capital Tower, 168 Robinson Road, S068912


EW15 Tanjong Pagar, Exit F.



Bus stop no. 03111 (aft Capital Tower)

We don’t have a shower in our lab, but you can shower on level 9 at the pool changing room.

Please make sure you bring a towel and soap with you.

We accept cash, NETS, Visa, MasterCard and PayNow.