No fluff. Just training that works.

Built by a coach who’s lived both sides of the sport. Elite performance and everyday life. Coached turns high-performance principles into simple, sustainable training for real people.

Shaped by experience, not theory

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Why I started Coached

I'm Ben Pulham.
Most athletes just call me Coach

I raced professionally as a triathlete and finished my career after the 2007 Olympic Trials.

When I stepped away from racing, I started coaching.
The goal was simple.

Help everyday athletes train well.
Track progress properly.
Enjoy the process.

During my career, I worked with world-class coaches and trained alongside some of the best athletes in the sport.

That environment shaped how I think about training.
How sessions fit together.
How recovery, fuelling, and decision making matter just as much as effort.

Coached is how I share those lessons. Clear structure. Real support. Training that fits real life.

Real coaches. Real experience.

We’re a small team of passionate coaches who care about helping everyday athletes train well.

Jim Webster

Jim is an Exercise Physiologist and Lab Manager at Coached.

He holds a Bachelor’s degree in Sport and Exercise Science and has worked with hundreds of people to improve how they train, fuel, and live.

Jim believes in a clear, data-driven approach to performance. He leads all testing in the Coached Lab, helping athletes understand their numbers and use them with purpose.

With a strong background in strength and conditioning, he enjoys teaching people how their body works and what practical steps they can take to get more from it.

Hyrox, Running, Strength

Regine Goh

Regine Goh is an Exercise Scientist and Assistant Coach at Coached.

She graduated with a double major in Sport Science, Exercise and Health.

As a national triathlete, she combines a strong understanding of physiology with practical racing experience to help athletes train with clarity and perform at their best.

Running, Triathlon

What we believe

Training should make you healthier, not break you down.
Performance should come with longevity, not burnout.
Results come from process, not punishment.

That’s why our approach covers five areas:

Training | Nutrition | Recovery | Mindset | Race execution

Ignore one, and the whole system wobbles. Nail them all, and you’ll go further, faster, and be healthier than you thought possible.

What we’re not

We’re not a quick fix, although that often happens.
We’re not “smash yourself every day.”
We’re not cookie-cutter plans.
We’re not chasing fads.
We’re not elitist.

Coached is simple, personal, and evidence-based. We believe in consistent work, smart recovery, and enjoying the process. Results take care of themselves.

Two men laughing during a sweat test at the Coached Lab

Why we do it

Because we give a damn. About you, your health, your progress.

We treat athletes like people, not numbers. We’d rather see you train for a lifetime than flame out after one race.

Sound like you?

We’d love to work with you. Start with a free trial and see how good training can feel.

Start your free trial today!

We love to help

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If you’re just browsing, thanks for stopping by. If you’re ready to train better, we’d love to help.