About Coached


Coached empowers amateur runners and triathletes with smart tools
and the support needed to achieve their athletic potential.



It started in the Coached Lab ...

The Coached approach is individualised and has developed out of the work we have done in our Coached Lab. With thousands of metabolic and lactate tests conducted on amateur athletes, we have gathered a wealth of data and are in a unique position to create online training programmes that are science based, evidence led and lead to long-term results.  

Training is just part of your success story ...

While many athletes and coaches focus exclusively on training as the means to improving health and performance, we believe in a more holistic approach. We encourage all of our athletes to look at the bigger picture and provide the resources and support to teach them about other important factors that impact their potential. 


Improve health, recovery and performance with our "real food" - lower carb, healthy fat (LCHF) approach to nutrition.


Training is only as effective as your ability to recover from it. Coached training is carefully designed to "self correct" for the effects of "life stressors" .


Maximise fitness on race day with our strategic race execution plans that put your in control of your race.

Meet our team ...


Ben Pulham is the head coach and founder of Coached. For years, Ben earned a living as a professional triathlete, representing New Zealand at Triathlon World Championships, World Cups and in the Olympic Trials. Having spent years training and racing at a high level, Ben brings a unique skill set to his role as a coach. His athletic experience combined with a love for coaching and technology, continue to fuel all that we do here at Coached.

A sought out leader in aerobic conditioning, Ben has worked with thousands of athletes and many global brands including Nike, P&G, Apple, Standard Chartered, Facebook, Cisco and BMW.    



Dr Caryn Zinn is a New Zealand Registered Dietitian and Sports Nutritionist. With just over 20 years of consulting experience as a dietitian, including 10 years of providing nutrition services to New Zealand’s high performance sport programme, she has seen an extensive range of clients in her practice. She is well-versed in the application of both the mainstream and the more contemporary, whole-food, low carb, healthy fat (LCHF) nutrition approach in a variety of population groups. She is a co-author of two books: What The Fat? Fat’s in Sugar’s out, and What The Fat? Sports Performance. Caryn is also a Senior Lecturer at AUT University, NZ, where she currently focuses her teaching and research work on LCHF nutrition and its application to metabolic health and sports performance. Past and existing studies look at its application to performance, wellness and immune function in endurance and strength athletes.



Gino Ng is a leading physiotherapist with a double masters in Musculoskeletal and Sports Physiotherapy. With over 20 years clinical experience, Gino specialises in treating sports injuries, as well as devising sports rehabilitation programmes after reconstructive surgeries to the shoulder, knee and ankle joints.

When not in his clinic,  Gino has travelled widely with the Singapore medical teams for major international events such as the various SEA Games, 2002, 2006 Commonwealth Games, the 2006 Asian Games and he is the only local Singaporean physiotherapist to have been to both the 2004 Athens and 2008 Beijing Olympics.

A keen athlete himself, his sporting background includes honours such as 2-time Singapore National Triathlon Champion, Singapore National Duathlon Champion and10 time winner of the Singapore vertical marathon. 



David first started running regularly in 2006, and has since completed numerous marathons as well as several 100km ultramathons. He has also been an official SCMS pacer four times. This year, he fulfilled his dream of running the Boston Marathon, and is now working towards another dream: to run the Ultra Trail du Mont Blanc.

David takes care of his runner's mind by practicing mindfulness in the Plum Village tradition of Thich Nhat Hanh. When he's not running, David works as the Singapore Country Director and Senior Trainer of Potential Project to bring mindfulness to the workplace.