At Coached, we are defined as much by what we are not, as what we are.
We are not a quick fix
While many of our athletes see great results in a short time, we do not believe in achieving
a short-term result at the expense of long-term athlete development.
We don’t ‘smash’ athletes
Training that consistently places high pressure on athletes is simply ineffective and unsustainable.
Worse, it leads to injury and long-term ill effects.
We are not ‘one-size-fits-all’
Athletes looking to fulfil their potential and get the best out of their training do best with personalised programmes that fit their experience, abilities, and aptitudes.
We are not just training
We believe that training is only one piece of the puzzle when it comes to performance.
We teach our athletes about mindset, training, nutrition, recovery and race execution.
We do not claim to have all the answers—only a place to start
We are continually learning from our athletes and other experts in their field.
When we see a better way, we try to adopt it.
We do not focus exclusively on results
While we want our athletes to achieve great results, we believe that they are the
outcome of focused preparation. We teach our athletes the process of training, eating, recovery
and racing, knowing that exceptional results will take care of themselves.
We don’t believe in ‘fads’
While we are always open to better ways of doing things, we believe in scientifically
grounded and evidence-based training, nutrition and recovery strategies.
We are not elitist
Any athlete who puts in the work and executes their process to
the best of their ability earns our respect.